Choosing the right Florida real estate brokerage is one of the biggest decisions for new agents. The right fit can accelerate your training, lead flow, and confidence in your first year.
If you are still finishing your license, enroll in Casa Academy’s Florida course so you are ready to interview brokerages quickly.
Want the full licensing overview? Visit the Casa Academy homepage.
Start with your goals as a new agent
Your ideal brokerage depends on how you plan to work, how much support you want, and the type of business you want to build.
- Full-time vs part-time availability.
- Target market: first-time buyers, investors, or luxury.
- Preference for structure, accountability, or independence.
Brokerage types you will see in Florida
National franchises
Large brands often provide standardized training, recognizable signage, and proven systems. They may also come with higher fees or stricter rules.
Local independent brokerages
Independents can offer personalized mentorship, local market expertise, and flexible policies. Ask how they handle onboarding and lead support.
Team-based brokerages
Joining a team can jump-start your production with shared leads and admin support, but the split structure may be different from a solo agent path.
Comparison checklist for new agents
Use this checklist to compare brokerage offers side by side.
- Training program: onboarding schedule, mentoring, and coaching.
- Lead generation: company-provided leads, open houses, or referral systems.
- Commission splits and caps, plus how they change over time.
- Monthly fees: desk fees, technology fees, and transaction fees.
- Required tools: CRM, marketing platforms, or MLS access.
- Culture: collaboration, accountability, and agent support.
- Expectations: floor time, meetings, and minimum production.
Splits, fees, and what they really mean
A higher split is not always better if the brokerage provides fewer leads or training. Calculate what you keep after fees and how that impacts your first 6 to 12 months.
- Ask for a written fee schedule (monthly, per-transaction, and cap fees).
- Compare how soon you can reach a cap or improved split.
- Confirm whether marketing or admin costs are included.
Support and lead generation
New agents benefit from structure and lead flow. The right brokerage should explain how you will get leads, how quickly you can respond, and who helps you convert them.
- Are leads assigned, shared, or earned through floor time?
- Is there a mentorship program for your first transactions?
- What training happens weekly in your first 90 days?
Technology and marketing stack
Your tools affect your speed and professionalism. Ask which platforms are included and which you pay for on your own.
- CRM and transaction management software.
- Website or marketing templates.
- Brand compliance rules for social media and ads.
Culture and accountability
Meet the leadership team and agents you will work with. A supportive culture often matters more than a flashy brand.
- Do agents collaborate or compete?
- How often do managers review goals and progress?
- Is there a plan for your first three transactions?
Questions to ask before you sign
- What does onboarding look like in the first 30 days?
- How many leads can I expect per month as a new agent?
- What is the average production of agents in their first year?
- What expenses should I budget for monthly?
- Are there minimum production requirements?
Quick decision framework
Rate each brokerage 1 to 5 on training, lead flow, costs, culture, and tools. The best choice usually balances support and affordability for your first year.
FAQs
Q: Do I need a brokerage before I pass the Florida exam?
A: No. You can pass the exam and receive an inactive license first, then choose a brokerage to activate it.
Q: How long should I stay with my first brokerage?
A: Most new agents stay at least 6 to 18 months so they can build skills and a pipeline, but the right timeline depends on your goals.
Q: Can I switch brokerages later?
A: Yes. Florida allows you to transfer your license to a new broker as long as your status stays active.
Q: Is a higher split always better?
A: Not always. A lower split with strong training and leads can be more valuable early in your career.